Value my home

​Our Difference

Every big real estate brand makes a range of claims when it comes to the advantages your business could gain from becoming a franchisee or member.

The difference at First National Real Estate is that we're an Adaptive Cooperative, and our administration is not-for-profit. So, more of every dollar you invest in membership is returned to you in the form of leads, training, systems, brand profile and management support.

But don't just take our word for it! Hear what a member of First National has to say...

What does our brand mean for your business?

Our brand and your business
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Consumers identify First National Real Estate agents as the ones that provide all the ingredients that are the top drivers of satisfaction. This means you'll win more listings, more property managements, and make more sales with the First National brand.

Buying or selling real estate is amongst the biggest life decisions your customers make, and they want to know they're in safe hands. So, which real estate brands are getting things right, and which should be packing their bags?

To find out, three separate research agencies independently surveyed Australian adults who had employed an agent recently, whether it related to the buying or selling of a property, lease management or renting.

The results
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IPSOS found customers believe First National agents 'make buying and selling easy' and that 'they do what they say they will do'.

Colmar Brunton found consumers rate First National agents above other agents in every category it measured, including communication and advice, problem resolution, contract handling, marketing, moving services and value for money.

Consumers surveyed by Catalyst Consultancy & Research gave First National Real Estate agents the highest Quality Service Score, specifically identifying the brand's high ground as:

  • Personalisation
  • Understanding
  • Simplicity
  • Satisfaction
  • Consistency
Network Size

Throughout Australasia, First National Real Estate comprises nearly 3,000 agents working in our  residential, commercial, rural, lifestyle, and property management offices.


In the past 12 months, First National has:
- Sold 25,000+ homes & managed more than 90,000 rental properties.
- Generated listing leads worth in excess of $300 million in fees
- Delivered 80+ face-to-face professional development events.
- Streamed 2,187 self-paced online staff training sessions.
- Forged the industry's most competitive REA rates on Connect & Connect Pro.

Our offices are distributed throughout Australia, New Zealand, Vanuatu and New Caledonia.

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Win more listings with less effort, and at the lowest cost! Something unique to First National Real Estate.

First National has a ground-breaking deal with REA Group that gives you access to the industry's only complete real estate solution, at an unbeatable discount that no competitor can access.

Connect unites the industry's leading technologies, at last delivering an end-to-end digital prospecting solution where all products talk to each other, making implementation seamless and giving you prominence over competitors on realestate.com.au.



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Technology

When you join First National, we'll assist you in creating a sleek, mobile responsive, templated website from our Performance Partner, Zenu. Your website will embody industry-leading search engine optimisation attributes, so Google places you high in search results. Our systems integrate with a wide range of external technology partners so you can pick and choose the best products for you.

First National's exclusive digital marketing platform provides automation of tasks, a database and buyer / tenant matching system, and inspection reporting so you're free to focus on dollar-productive tasks.



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Professional Development

First National Real Estate takes professional development seriously, and our Adaptive Cooperative gives you a voice in how training funds are deployed in your region. It's all about making sure your team wins more business.

In addition to face to face training from industry experts, the First National Training Academy provides on-demand, self-paced training that creates better sales agents and property managers, and shows them how to get the best out of First National's technology and systems.



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Profitability

There's an industry perception that First National offers very little other than a brand. Our competitors pound this message and we understand it's entirely believable. How could it be otherwise, when our annual fixed fee equates to barely more than the commission on two or three property sales?

The truth is, the value offering at First National is as good if not better than many of the franchise offerings, and there's a simple reason why - we're not here to make profit for shareholders or private owners.

More of your fees are returned to you in support, resources and benefits than with any other brand.


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General Excellence and Marketing Awards


First National's General Excellence and Marketing Awards system is synonymous with high performance, providing incentives and recognition for your team, from rookies to champions, as they progress through their careers. 

Each year, we craft bespoke events aimed at better connecting sales agents and property managers, to accelerate their personal growth and development.



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Dedicated Business Growth Manager


Our Business Growth Team harnesses a wide range of skill sets, and we deploy those skills to the offices that need them most. 

So, while you will always have your own Business Growth Manager as your first point of contact, you will also have the benefit that our diverse team can bring to your door.




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What marketing support do we provide?

First National Real Estate is a marketing machine.

Design Hub
Our head office based graphic design team provides graphic design services at no-cost to our members.

You can also have access to our easy, do-it-yourself templated advertising and marketing system - FN Design Hub powered by Canva.
​
Social Express
Social Express looks after the challenge of finding or creating professional, useful, engaging and entertaining social media content, consistently.

Manage all your social media channels, track performance, and stream content to Facebook, Instagram and your Google My Business listing.​




UtopiaX


UtopiaX is an email marketing platform that is exclusive to First National members.

It allows you to create and manage a contact database to communicate with customers effectively. Segment your database, match buyers and tenants to listings, and send customers the right message at the right time

​

Contact Generation
REA has been working with First National Real Estate to boost value, generate more leads, and help our agents understand which contacts are closer to selling or leasing, so they can convert more business.







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What does it cost to be a member of First National?


First National Real Estate operates on a flat monthly fee designed to suit your location - urban, district, village or digital. We don't charge a percentage of your sales or property management income.

So, the key benefit is that as your business grows, your fees don't. You simply make more profit.
Depending on your situation, a typical annual membership fee is the equivalent of the average commission you would earn on the sale of 2 to 3 median-priced homes. 

Remember, if a brand requires a percentage of your sales and property management turnover, your fees rise as your business grows - with massive long-term impacts on your wealth creation.


Here's what agents who've joined us say about the process.


Our 'Launch Pad' gives you a clear path to follow, so we're all on the same page - at all times. Your dedicated Business Growth Manager will guide you through the transition process, making it smooth and fuss-free. 

We'll support you through the communications process, making sure your customers and community understand the benefits they will reap from your We'll start you on our bespoke review acquisition strategy, which will quickly optimise your office's position in Google search results, and, we'll even help you manage responses to customer reviews. 

First National Real Estate agency. This is what you will get as a new member to spearhead your office's presence in your marketplace.

Just do it!

As our agents will happily tell you... just do it!

Make the call today and we'll provide you with clear answers to all your questions.

Whether you're a salesperson who is ready to start your own business, or you're running your own independent or franchise agency, we'll listen to what's important to you and explain how we can tailor solutions to suit.

Look who's recently joined First National Real Estate.
Toowoomba, Qld
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“First National just ticks every box that I was looking for.”

"Mr Lynch said his “total care” approach to every client matched perfectly with First National's “We put you first” promise and it's that ethos that will form the backbone of the rebrand".
Cannington, WA
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"The previous Franchise was restrained in its ability to offer business assistance due to its Eastern States centralised location and limited WA agency network".

"First National network provides local support".
​Noble Park, Vic​
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"There is no greater national brand to expand with than First National Real Estate. It's flat-fee based membership makes it easy to budget and grow your business."

"This is our second office within our expansion plan, with more to come".
Gables, NSW
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"As a start up office we knew exactly what we needed to do however we felt that the support of a brand would only assist us in our growth strategy."

"First National we found works with you to increase your market share and profit with your best interests at heart, not that of external shareholders." 
Glandore, SA
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"When we were looking to change brands we were looking for a company that offered the support and exposure of a national brand however we wanted the freedom to run our own business."

"First National Real Estate was the only option we could find that offered us the best of both worlds."
Tin Can Bay, Qld
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"Even before I joined them, the hierarchy there were right behind me and they were willing to help me before they even knew I was going to come over and that meant a lot to me."

“They weren't just out to help me because I was coming over, they took a genuine interest in me and my business and that was a huge deciding factor to go over to them.”







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