David Edwards is the Chief Executive Officer at First National Real Estate, Australia’s largest network of independent real estate agents.

His wealth of experience and track record of success within cooperatives and franchise-based organisations is well-established, including notable achievements and leadership positions with industry giants such as Mitre 10, Placemakers, and Forty Winks, where he has demonstrated his prowess in driving profitability, managing change, and fostering a culture of excellence.

At the helm of Forty Winks, David showcased his leadership by steering franchisees through the uncertainty of the COVID-19 pandemic, achieving remarkable results. His tenure was marked by the delivery of impressive top and bottom-line results across consecutive trading years, amidst the challenges posed for the pandemic-affected retail sector.

David possesses an affinity for working with independent and family-owned businesses, which is the foundation of First National Real Estate - a brand that prides itself on the business support and professional development it provides to its independent estate agencies.

Celebrated for his 'servant leader' approach, David places a high value on a people-first mindset. He is committed to cultivating environments where individuals are motivated, can thrive, and form cohesive, highly effective teams. His leadership style is founded on integrity, transparency, and accountability, qualities that align with First National Real Estate’s ‘we put you first’ ethos.